Page 8 - September 2018 Gears & Ears

Gears and Ears

Journal of The Rotary Club of Lake Buena Vista
September 2018
What Value Does Your Club Have for Young Professionals?

Rotary, like any business, has customers. For us, those customers are our members

and we must provide value to assure satisfied customers. The key to attracting and
retaining young professional “customers” is presenting a Value Proposition that is
attractive.

In a previous post, I discussed the Young Professional (YP) Membership Development
project I took on in District 6930. I put together a survey of ten questions designed to

get at the core of what brought those members into Rotary, why they stay, what they
want, and what challenges they face. From this, we learned that young professionals

are looking for networking and mentorship, but have concerns about time, money, and
family commitments. Fortunately, Rotary has considerable value to offer in all of those
areas.

Networking: Many young professionals are looking for business, and that’s OK.

People do business with those they know, like, and trust. Rotary can help there, as
long as expectations are set from the beginning.

Leadership: Through Rotary, young professionals are able to establish themselves as
leaders in the community. Their values can be made clear; they give back, and learn to
work with others. “Come, join us, be a leader.” This is a strong value proposition for the

young professional.

Page 8